The Altruik Team

Eric Gertler

Eric Gertler is the Chief Executive Officer for Altruik, Inc., and is responsible for overseeing the company's overall direction and growth. Eric has over 15 years of experience in leading executive positions in media, publishing, and internet companies, including his time as President of U.S. News & World Report, Fast Company, and Atlantic Monthly. He is also the former President and Chief Executive Officer of Privista, an identity theft protection and personal credit management company, which was acquired by, and integrated with, the consumer direct group of Equifax (NYSE: EFX). He is the author of the book “Prying Eyes: Protect Your Privacy From People Who Sell to You, Snoop on You, and Steal from You,” (Random House), and frequently appears on network television to discuss identity theft, privacy, and internet marketing.

Joel Lapp

Joel Lapp is EVP, Products & Strategy at Altruik. His interactive marketing background includes experience in product management, account services, and corporate development in both start-up and agency environments.

Joel started his digital media career by managing online communities at Participate.com in Chicago. He later accepted a position as Executive Producer at GlobalStreams, a streaming media start-up in his hometown of St. Louis. After an acquisition, he took a break from marketing and media to travel the world for several years with Intrav, Inc. Joel spent the next decade focused on search engine marketing, starting with a position at Outrider that eventually moved him to NYC. Before joining Altruik, he most recently spent seven years as Executive Vice President at search and social media agency Reprise Media (acquired by Interpublic Group in 2007).

Taylor Greene

Taylor Greene is the VP, Business Development at Altruik. His background includes business development, sales and operating roles at with software, media, internet and venture capital firms. Prior to joining Altruik, Taylor was a Summer Associate at DFJ Gotham Ventures as well as a business development and operations consultant for several early stage startups like Solvate, AdStruc, Mochila, Slooh.com and Walker Digital. Before joining DFJ Gotham, Taylor held operating and finance roles at Time Warner and at The Synapse Group, a customer acquisition firm acquired by Time Inc.

Taylor has a B.A. in Economics from Wesleyan University and an MBA in Entrepreneurship from Columbia Business School.

Gregory C. Tulumbas

Gregory C. Tulumbas is the Chief Technology Officer at Altruik. Prior to Altruik, Gregory served as Chief Technologist and Co-Founder of Next Wave, LLC. a business committed to providing technology strategy and execution capability to early-stage companies. Additionally, Gregory served as an interim senior technology officer for these companies, providing the necessary strategic direction while helping to fulfill technology-staffing requirements. In this role, he also provided due-diligence for private investors interested in investing in potentially risky technology offerings.

Gregory also served as a Systems Engineer for Cisco Systems New York office, providing networking and security services to large financial organizations. He also did extensive Network Engineering work on the J.P. Morgan-Chase ecommerce network. Gregory has also completed design and development projects for web-based and desktop applications for companies in the education, wellness, entertainment, networking and hospitality markets.

Seth J. Moskowitz

Seth J. Moskowitz is the Vice President of Sales for Altruik Inc. Seth is tasked with driving revenue and guiding the future sales strategy of the company.

Seth started his career at The Media Edge as a media buyer for one of the largest packaged good accounts, The Clorox Company. Seth then spent several years at two e-commerce startups, piiq.com and Snaz.com managing affiliates and new business development. As the lead Buyer at Traffix Inc (Now Atrinsic) Seth managed $15MM annually in advertising spend across auto, dating and sweepstakes verticals. Most recently, Seth was the Vice President of Media Sales at Didit.com, where he helped create and sell the Didit Media Network formerly known as Blizzard.

Seth received his B.A from the State University of Albany with a major in Communication.